Cookie Policy

This Cookie Policy explains how LukeMurray.Fit uses cookies and similar technologies when you visit our website.

LukeMurray.Fit is a trading name of Luke Murray Enterprises Ltd, registered in England and Wales.

• Company number: 16062190
• Registered office and trading address: 50 Aldwick Road, Bognor Regis, PO21 2PN
• Email: info@lukemurray.fit

This Cookie Policy should be read alongside our Privacy Policy, which explains more generally how we collect and use personal information.

Cookies are small pieces of information that can be stored on your computer, phone or other device when you visit a website.

Websites may also use similar technologies such as pixels, tags, scripts, local storage and other tools that store information on, or access information from, your device.

These technologies can be used to make a website work, remember choices, understand how visitors use the website, provide embedded content and measure or support advertising.

In this policy, we use the word cookies to include these similar technologies where appropriate.

Essential cookies

These are technologies that are necessary for the website or a service you have requested to work properly.

They may be used for purposes such as:

• Website security
• Maintaining website functionality
• Remembering privacy or cookie choices
• Processing form submissions
• Preventing fraudulent or automated submissions
• Operating website chat or communication features you choose to use

Where a technology is genuinely necessary for one of these purposes, it may operate without requiring your consent.

Analytics

We may use Google Analytics to help us understand how people use the LukeMurray.Fit website.

This can help us understand things such as which pages are visited, how visitors navigate through the website and how the website performs.

Where consent is required, Google Analytics will not be activated until you have made the relevant choice through our cookie controls.

We use analytics information to understand and improve the website rather than to identify individual visitors unnecessarily.

Advertising and marketing

We may use the Meta Pixel and related Meta technologies.

These technologies can help us:

• Understand whether our advertising is working
• Measure actions taken after somebody sees or interacts with an advert
• Understand website audiences
• Support advertising and remarketing activities

Advertising and marketing technologies are not essential to use our website.

They will only be activated where the appropriate consent has been given.

Current ICO guidance requires consent for storage and access technologies used for online advertising, including associated tracking, profiling and advertising measurement.

Embedded content and social media

Some pages may include content provided by third-party services.

This may include:

• Google Reviews
• Instagram posts, reels or feeds
• YouTube videos
• Google Maps

These services may use cookies, scripts or similar technologies when their content is loaded or interacted with.

Depending on the technology and how it is configured, we may prevent non-essential third-party content or tracking from loading until you have made an appropriate privacy choice.

Third-party providers may also process information under their own privacy policies.

Website chat and Elemefy

We may provide website chat, messaging or AI-assisted support through Elemefy or associated technology providers.

Where you choose to use these features, technologies may be used to maintain the conversation, provide the requested functionality, protect the service or connect your interaction with the appropriate systems.

Where any technology used for this purpose is non-essential or used for an additional tracking or analytics purpose, we will obtain consent where required.

More information about how Elemefy may process personal information is available in our Privacy Policy.

Security and anti-spam

We may use security and anti-spam technologies, including CAPTCHA, reCAPTCHA or similar tools, to protect forms and other website features against automated abuse and fraudulent submissions.

Some security technologies may be necessary for the service to function securely.

Where a technology is also used for another purpose that requires consent, we will obtain that consent where required.

The website may use technology supplied by third parties, including:

• HighLevel / GoHighLevel
• Google
• Meta, including Facebook, Instagram and WhatsApp
• Providers involved in operating Elemefy
• Security and anti-spam providers

These providers may process information in accordance with their own privacy policies and may operate from countries outside the United Kingdom.

You can find more information about our service providers and international data transfers in our Privacy Policy.

When you first visit our website, you will be given choices about the use of non-essential cookies and similar technologies.

Depending on the technologies in use, these choices may include categories such as:

Where consent is required, non-essential technologies will not be activated before you give that consent.

You can use the website without agreeing to advertising or other non-essential tracking.

The ICO’s current guidance requires users to have meaningful control over non-exempt technologies and recommends granular choices for different purposes.

You can withdraw or change your consent to non-essential cookies at any time.

We will provide a Cookie Settings option on the website that allows you to review or change your choices.

Withdrawing consent will not affect any processing that was lawful before you withdrew it.

You may also be able to delete existing cookies through your browser settings.

Most web browsers allow you to view, delete or block cookies through their settings.

Blocking all cookies may affect parts of the website that rely on essential storage or functionality.

Browser controls are separate from the cookie choices provided on our website.

Some cookies are temporary and disappear when you close your browser.

Others may remain for a longer period so that a website or provider can remember information between visits.

Retention periods vary depending on the technology, provider, purpose and configuration being used.

We will only use cookies and similar technologies for as long as reasonably necessary for their intended purpose and in accordance with applicable law.

The services and technologies used on the LukeMurray.Fit website may change over time.

For example, we may add, remove or replace website functionality, analytics tools, embedded content or service providers.

Where this materially changes how cookies or similar technologies are used, we will update this Cookie Policy and, where required, ask for consent before using the new technology.

We may update this Cookie Policy to reflect changes to our website, technology providers, working practices or legal requirements.

The latest version will be published on this page with the date it was last updated.

If you have any questions about our use of cookies or similar technologies, contact: